Paranice is a Colombian brand that sells healthy spreads. What I find interesting about them is the fact that they have one of the most interesting ways to communicate with their customers, and an even better way to attract new ones.

Here’s exactly where they manage to attract and connect with people. They don’t focus on selling the product…

1. By showing recipes that they don’t even sell, but that are made with their products — creating desire without directly saying ‘Purchase me.’
2. Through a unique and clear message in their editing and how they speak to customers.
3. Through their visual identity, which reinforces the brand message.

Looking at Paranice’s social media, what I find most interesting is that they’ve found a way to communicate without losing what they want to transmit as a brand.

They genuinely have one of the best approaches to brand management and external communication I’ve ever seen from a brand.